Wendy Piersall is known for her expertise as an online publisher and social media marketing authority. She founded the well known Sparkplugging Blog Network, selling it in the fall of 2009 to private investors.

Wendy's next venture is Woo! Jr., a kids activities network featuring crafts, coloring pages, and project ideas for parents, teachers and children. She is currently taking a break from consulting and speaking to have more time with family and friends.