WendyPiersall.com

WendyPiersall.com is getting a redesign! Please pardon the weirdness around here for a few days! :)

sparkplugging-wendy

The Story of Selling My Business

Last October, I was approached to sell Sparkplugging. Thinking that everything would go according to 'plan', I started to emotionally let the blog go. I began a new project, said my farewells, and then the economy slammed me in the face and the...

Kmart Social Media Index Increase

Influencer Marketing Case Study: Kmart...

In December 2008, Kmart launched their first large-scale social media marketing campaign, choosing 6 influential bloggers to promote the Holiday Hoopla Contest. The campaign reached more than 2.5 million people and increased Kmart's Social...

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Word of Mouth Marketing Case Study: Epson...

Since sponsorships and social media campaigns aren't about advertising, I put together a proposal that didn't include one single ad buy. We were going to do what we do best - create conversations and build buzz - but this time, we invited Epson...