Comments on: Influencer Marketing Case Study: Kmart Holiday Hoopla Contest

By: Social Marketing: K-mart goes to the twits « Ad Nauseam

Social Marketing: K-mart goes to the twits « Ad Nauseam — Thu, 25 Jun 2009 16:21:08 +0000

[...] the time the contest period ended,” says Wendy Piersall, one of the six primary bloggers, “there were 3,481 comments left across the 6 blog posts, [...]

By: Murray Newlands

Murray Newlands — Thu, 21 May 2009 21:10:55 +0000

Great post about Izea, Ted Murphy and the Team

By: Welcome Today Show Viewers! | Sparkplug CEO

Welcome Today Show Viewers! | Sparkplug CEO — Tue, 10 Mar 2009 04:36:44 +0000

[...] you’d like to know more about me, the work I’ve done with brands like Epson and Kmart, or the history of Sparkplugging, check out my business site at [...]

By: Viral Marketing Case Studies: Epson & Kmart | Sparkplug CEO

Viral Marketing Case Studies: Epson & Kmart | Sparkplug CEO — Thu, 05 Mar 2009 14:10:55 +0000

[...] Loren Feldman, Julia Roy, Jeremy Schoemaker, Michelle Madhok, and myself. Thus, my post is a true case study of how different influencers bring different assets to every campaign they work on. And most importantly, it does pay to find the right influencers with the right following to match [...]

By: Wendy

Wendy — Tue, 03 Mar 2009 03:37:52 +0000

Thanks for the clarification Nellie.

By: Nellie

Nellie — Mon, 02 Mar 2009 22:15:16 +0000

“Since their acquisition by Sears, Kmart began carrying quality brands such as Craftsman, Martha Stewart, Dyson, & Kenmore.”

The above quote is incorrect. Kmart acquired Sears not Sears Kmart. Martha Stewart is an old line for Kmart and has been around for years, even before 2000. True, after the purchase Kmart did start carrying some Craftsman tools, a few Kenmore items and the Dyson vacuums.

By: Wendy

Wendy — Mon, 02 Mar 2009 18:45:07 +0000

Kristen – this campaign isn’t typical of all SocialSpark opportunities and campaigns. I’m really supportive of what IZEA is doing and they are opening some great doors for bloggers. I think as influencer marketing gains more momentum, we will see more campaigns like this, but also more ‘customization’ for the participating influencers. Since I have a blog on my network where this content is entirely appropriate, it works for me. If I just had one blog, it might be a different story.

On the flip side of that point, I’ve found it makes sense to create logical separations between my editorial content and sponsored content, which I did to be able to have more flexibility with my business model. I think more publishers will be doing the same as more opportunities arise such as this.

By: Kristen Chase

Kristen Chase — Mon, 02 Mar 2009 18:27:16 +0000

I remember seeing these on Twitter, and while it was a bit of overkill with that, the program itself was smart.

I know that on my personal blog (where I was approached by Social Spark), I’d need a bit more flexibility in terms of the “contest” aspect. I’m a bit more controlling of what I do and don’t post there and if I was able to eliminate some of the twitter action, etc. I’d be willing.

But that’s just me, and certainly types of programs are effective when done well.

Kudos.

By: agency models back-slide - everlastingNow

agency models back-slide - everlastingNow — Sun, 01 Mar 2009 19:07:06 +0000

[...] example of an entirely new-style engagement effort on Wendy Piersall’s blog. it’s a case study ofÂ Kmart’s effective holiday campaign through influencer marketing (thanks to Christine [...]