Comments on: Word of Mouth Marketing Case Study: Epson & Sparkplugging http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/ Web 2.0 Marketing, Social Media Strategy & Serial Entrepreneur Wed, 05 May 2010 18:29:41 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Barbara Smithers http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-59283 Barbara Smithers Fri, 05 Feb 2010 22:25:27 +0000 http://www.wendypiersall.com/?p=112#comment-59283 Fantastic! The results you've just described are the 2010 equivalent of increasing the number of reader service cards their print ads would have received in the non-digital advertising days. Until you have CPA (which then enables an ROI analysis) this program sounds like it effectively takes the marketing conversation back to the days when marketeers knew that half of their advertising didn't work; they just didn't know which half. Fantastic! The results you’ve just described are the 2010 equivalent of increasing the number of reader service cards their print ads would have received in the non-digital advertising days.

Until you have CPA (which then enables an ROI analysis) this program sounds like it effectively takes the marketing conversation back to the days when marketeers knew that half of their advertising didn’t work; they just didn’t know which half.

]]> By: Blogger Sponsorship for Conferences Part III: Your Proposal | Blog World Expo Blog http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-58034 Blogger Sponsorship for Conferences Part III: Your Proposal | Blog World Expo Blog Mon, 31 Aug 2009 17:45:58 +0000 http://www.wendypiersall.com/?p=112#comment-58034 [...] Word of Mouth Marketing Case Study: Epson & Sparkplugging - WendyPiersall.com [...] [...] Word of Mouth Marketing Case Study: Epson & Sparkplugging – WendyPiersall.com [...]

]]> By: The Three Kinds of Sponsored Conversations: Paid, Trade & Straight | Sparkplug CEO http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-52895 The Three Kinds of Sponsored Conversations: Paid, Trade & Straight | Sparkplug CEO Tue, 24 Mar 2009 20:56:04 +0000 http://www.wendypiersall.com/?p=112#comment-52895 [...] Sparkplugging’s Epson Campaign [...] [...] Sparkplugging’s Epson Campaign [...]

]]> By: Welcome Today Show Viewers! | Sparkplug CEO http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-52491 Welcome Today Show Viewers! | Sparkplug CEO Tue, 10 Mar 2009 04:34:49 +0000 http://www.wendypiersall.com/?p=112#comment-52491 [...] you’d like to know more about me, the work I’ve done with brands like Epson and Kmart, or the history of Sparkplugging, check out my business site at [...] [...] you’d like to know more about me, the work I’ve done with brands like Epson and Kmart, or the history of Sparkplugging, check out my business site at [...]

]]> By: Kim/hormone-colored days http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-52444 Kim/hormone-colored days Fri, 06 Mar 2009 14:44:48 +0000 http://www.wendypiersall.com/?p=112#comment-52444 I attended the Chicago Epson/Sparkplugging/One2One party and have that same photo hanging my office! (I'm the one in front with the scarf.) Thanks for a great case study. It's good to learn about a successful campaign and I think you shared some ideas that can help bloggers as they seek to partner with companies or look for event sponsorship. I attended the Chicago Epson/Sparkplugging/One2One party and have that same photo hanging my office! (I’m the one in front with the scarf.)

Thanks for a great case study. It’s good to learn about a successful campaign and I think you shared some ideas that can help bloggers as they seek to partner with companies or look for event sponsorship.

]]> By: A Running List of Sponsored Conversations http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-52404 A Running List of Sponsored Conversations Thu, 05 Mar 2009 15:23:46 +0000 http://www.wendypiersall.com/?p=112#comment-52404 [...] Epson: Sponsored bloggers to attend blogworldexpo a popular conference for new media folks, and the bloggers have chronicled the experience [...] [...] Epson: Sponsored bloggers to attend blogworldexpo a popular conference for new media folks, and the bloggers have chronicled the experience [...]

]]> By: Viral Marketing Case Studies: Epson & Kmart | Sparkplug CEO http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-52401 Viral Marketing Case Studies: Epson & Kmart | Sparkplug CEO Thu, 05 Mar 2009 14:09:34 +0000 http://www.wendypiersall.com/?p=112#comment-52401 [...] written up a word of mouth marketing case study on the project from start to finish over at my finally-revamped [...] [...] written up a word of mouth marketing case study on the project from start to finish over at my finally-revamped [...]

]]> By: Sarah Lewis http://www.wendypiersall.com/word-of-mouth-marketing-case-study-epson-sparkplugging/comment-page-1/#comment-51988 Sarah Lewis Sun, 15 Feb 2009 15:08:14 +0000 http://www.wendypiersall.com/?p=112#comment-51988 Great case study! I noticed some aspects of the campaign as a site visitor/Twitter follower, but reading your 30,000 foot overview tied it together. This is a great model for both thoughtful web properties and intelligent brands. Thanks for sharing your experiences! Great case study! I noticed some aspects of the campaign as a site visitor/Twitter follower, but reading your 30,000 foot overview tied it together.

This is a great model for both thoughtful web properties and intelligent brands. Thanks for sharing your experiences!

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